North lake country store - Pizza & CHicken counter brand design

Paragon Design & Display was approached by North Lake Country Store in Chelsea, MI, an upmarket party store, to create a logo design and brand guide for their pizza and chicken counter. The goal was to create something that matched the camping, lake-time vibes of the store’s other existing logos, as the main consumer base for the store is campers and day-trippers attracted to the local nature areas and lake. After developing the logo and brand guide, we went onto create a vinyl wallpaper and metal sign that both featured the counter’s new branding. As graphic designer, I designed the logo and assembled the brand package, created flat art files and mockups for the wallpaper and metal sign, and worked with the production and installation teams to set up print files for each product and help with assembly.